Introduction

This document provides a detailed SEO performance analysis comparing results before and after structured SEO management. The purpose of this report is to demonstrate measurable improvements in organic visibility, impressions, and clicks from Google Search.

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Before SEO activities started, the website had very low organic visibility on Google.

Organic clicks were almost zero on most days, with total clicks usually between 0 to 4 only.
Search impressions were very limited, staying below 300, which shows poor reach in search results.

The average click through rate was around 1 to 1.5%, mainly due to low impressions and weak keyword presence.
Average keyword position was around 52 to 55, meaning most keywords were ranking beyond page five.

Pages were rarely shown in Google search results, and there were no consistent keyword rankings.
Overall, the website had minimal discoverability and almost no organic traffic before SEO optimisation.

SEO results achieved for our clientSEO results achieved for our clientSEO results achieved for our client

After implementing structured SEO strategies, the website showed clear and measurable organic growth within a short period.

Key Performance Improvements

• Total Clicks: 693 clicks achieved in the last 3 months
• Total Impressions: 66,000 impressions recorded
• Average Position: Improved to 20.7 from a very low visibility stage
• Average CTR: Stabilized at 1% with consistent query visibility

Visibility Growth

• Pages started ranking for multiple new keywords
• Daily impressions increased steadily across the period
• Click trend shows a clear upward movement with regular peaks
• Search presence became consistent instead of random visibility

Traffic Progress

• Initial phase had near zero organic clicks
• Gradual rise to regular daily clicks
• Multiple days crossed double digit clicks
• Organic traffic became predictable and scalable

Average Position Improvement

Before SEO, average position was 52.5. After SEO implementation, average position improved to 20.7 and still improving.

Search Impressions Growth

Before SEO, impressions were very low and inconsistent. After SEO, impressions increased significantly due to better visibility and keyword coverage.

Keyword Ranking Expansion

Before SEO, only a few keywords were ranking. After SEO, the website started ranking for a large number of keywords across multiple search terms.

Overall Search Visibility

Before SEO, the website had poor visibility in Google Search. After SEO, visibility improved through better rankings and AI citation presence.

Ongoing Performance Growth

Before SEO, there was no consistent growth trend. After SEO, performance shows steady upward movement with continuous optimization.